TV Commercials awareness to be clever in drinking.
Designed and created to be distributed in nightclubs.
New business project.
New business project.
Made in Milan.
30"
My project was born in 2014 from a very simple idea. Can sensitize young people to designate a “SOBER DRIVER” to spend evenings together in nightclubs or discos and then conclude them without risk to anyone at the time of driving their own cars. I personally thought and strongly desired to produce the video. It has been realized thanks to the contribution of a production and post production agency. The video was then presented to the leaders of most clubs. Unfortunately, the majority of them have not agreed to use the video in their own clubs convinced that the video itself limited consumption of alcohol or spirits. Their own business was so in contrast to what was shown and being promoted in the video. A real shame and a questionable choice. Bruno Biondi. Creative Director.
