This branding project was for Massage Therapy Professionals - a private massage spa based in Northwest Arkansas. The blending of minimal elements with negative space gives it a neat and clean feel. Included is a handwritten font to imply elegance but also to give the look a more personal touch.  The redesign created consistency in their identity as well as matched the appeal of their target audience.  The hands enveloping the body inside the raindrop suggest the the trutworthy touch of the massage therapist as they bring your body into relaxation. The color palette was inspired by nature and chosen to evoke the calming and refreshing qualities of rain.