Signoria Gonzaga
Acetaia San Giacomo
Signoria Gonzaga: an ancient tradition with a touch of modernity.
Acetaia San Giacomo presents a project for a Premium Balsamic aimed at national and international markets. The challenge is to convey the prestige of a unique Balsamic, adding a touch of modernity while fully enhancing the tradition of its production territories.
The female figure chosen for the label is inspired by the features of Eleonora Gonzaga, from the family that founded one of the most important Renaissance artistic-pictorial schools. Novaidea reinterprets the decorative graphic standards and recurring motifs between Ars Canusina and the Renaissance.
The label is made of aluminum to confer nobility and prestige without losing the reproducibility of the details. The ornamental friezes are enriched with an antique gold foil, while the embossed elements, which radiate in curves and decorations, are deliberately accentuated to emphasize the tactile sensation for sensory marketing.
Presented not in the usual wooden or cardboard box, but in a jewel shopper to be memorable.
Client: Acetaia San Giacomo
Project: Signoria Gonzaga, Label & Packaging design
Novaidea Creative Resources
Graphic Design Dept
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