About the brand:
Amber & Elle Photography is a premier luxury wedding photography brand founded on a genuine passion for capturing love stories.
With a meticulous attention to detail, a commitment to authenticity, and a personalized approach, Amber & Elle goes beyond the ordinary to provide an upscale and heartfelt experience.
Through a strong dedication to storytelling, Amber & Elle Photography aims to be the trusted choice for couples seeking an authentic, personalized, and luxurious journey in preserving their most cherished moments.
The challenges:
Redesigning the fun and playful logo and transforming it into refined and sophisticated.
- Finding the right balance between an extroverted, energetic atmosphere and a luxurious and upscale brand image. - Creating a distinctive brand identity that set Amber & Elle apart from competitors.
- Running away from industry clichés: a camera or the signature handwriting style font for a top line and serif font for “photography".
- Ensure the chosen design elements and logo translate well to various printed materials, avoiding too bright colors so that when paired with photos, they compliment them.
The identity captures the luxurious, upscale, extroverted, energetic, and established brand personality, avoiding serious, basic, ordinary, and chaotic elements, ensuring a sophisticated, vibrant, and timeless design that sets the brand apart and resonates with their audience.
The logo:
The logo embodies refinement and luxury, featuring a sophisticated typeface that reflects the brand's commitment to excellence.
Complementing the typography is a symbolic element that represents the profound connection and union shared between loved ones. It also serves as a frame, encapsulating cherished moments within its embrace.
At the core of the symbol lies a circular formation crafted from interconnected hearts, symbolizing the intertwining bond of love and the eternal connection captured through photography.
The elements:
We integrated flowers into the brand identity of Amber & Elle Photography due to the profound symbolism in conveying love and affection, particularly within the context of weddings. Additionally, Mariah's personal affinity for flowers adds a heartfelt dimension to this choice.
These organic elements not only enrich our storytelling but also stir emotions linked to cherished moments. They embody love, beauty, and the enduring grace of weddings, deeply connecting with couples and their loved ones on their memorable day.
"Julia at Buenas has been amazing to work with! This is the second project we have worked together on and I will always go back for any graphic design needs. I cannot recommend enough!"
- Mariah McCreery
We are Buenas. A worldwide Brand Studio. We build new worlds through brand design. Diving far beyond the surface to get to the heart of your brand to deliver an experience that’s truly tailored to your needs.
