Branding Design Solution
ButterBee Active’s branding, rooted in the concept of embracing movement and happiness, is expressed through its design elements. The brand’s visual identity is centered around the concept of unity and vitality, encapsulated by the buzzing energy of a bee—a symbol of harmony and industriousness. The logo, featuring a stylized bee merged with the letter ‘B,’ represents ButterBee’s dedication to thoughtful design and sustainable practices. Vibrant colors and dynamic typography echo the brand’s ethos of joy and confidence, inviting users to embrace their active lifestyles with enthusiasm. Additionally, ButterBee leverages social media platforms and organizes numerous events and community activities to foster engagement and connection among users. These initiatives create a sense of belonging and empowerment within the ButterBee community, encouraging individuals to embrace their unique journeys to health and happiness. By seamlessly integrating its values into its design elements and community initiatives, ButterBee Active sets a new standard in the activewear industry, inspiring positive actions and fostering a sense of unity among users and communities alike.
ButterBee Active’s branding, rooted in the concept of embracing movement and happiness, is expressed through its design elements. The brand’s visual identity is centered around the concept of unity and vitality, encapsulated by the buzzing energy of a bee—a symbol of harmony and industriousness. The logo, featuring a stylized bee merged with the letter ‘B,’ represents ButterBee’s dedication to thoughtful design and sustainable practices. Vibrant colors and dynamic typography echo the brand’s ethos of joy and confidence, inviting users to embrace their active lifestyles with enthusiasm. Additionally, ButterBee leverages social media platforms and organizes numerous events and community activities to foster engagement and connection among users. These initiatives create a sense of belonging and empowerment within the ButterBee community, encouraging individuals to embrace their unique journeys to health and happiness. By seamlessly integrating its values into its design elements and community initiatives, ButterBee Active sets a new standard in the activewear industry, inspiring positive actions and fostering a sense of unity among users and communities alike.
What we did
Brand Positioning, Brand Story, ogo Design, Illustration, Visual Idenlity, Namecard Design, IP Design, Package Design
Brand Positioning, Brand Story, ogo Design, Illustration, Visual Idenlity, Namecard Design, IP Design, Package Design
Background
ButterBee Active emerges as an Asian-born movement, rooted in the transformative experiences of individuals who found profound happiness and liberation through outdoor sports. From its inception, ButterBee’s connection with the Earth has been deeply ingrained, viewing nature as the ultimate playground and cherishing its vast beauty. Committed to reciprocating this gift, ButterBee endeavors to minimize its environmental impact and promote the thriving of all living creatures. Handcrafting activewear as an homage to the freedom found in nature, ButterBee aims to offer users a gateway to joy and well-being in their active pursuits.
ButterBee Active emerges as an Asian-born movement, rooted in the transformative experiences of individuals who found profound happiness and liberation through outdoor sports. From its inception, ButterBee’s connection with the Earth has been deeply ingrained, viewing nature as the ultimate playground and cherishing its vast beauty. Committed to reciprocating this gift, ButterBee endeavors to minimize its environmental impact and promote the thriving of all living creatures. Handcrafting activewear as an homage to the freedom found in nature, ButterBee aims to offer users a gateway to joy and well-being in their active pursuits.
Branding Design Solution
ButterBee Active’s branding, rooted in the concept of embracing movement and happiness, is expressed through its design elements. The brand’s visual identity is centered around the concept of unity and vitality, encapsulated by the buzzing energy of a bee—a symbol of harmony and industriousness. The logo, featuring a stylized bee merged with the letter ‘B,’ represents ButterBee’s dedication to thoughtful design and sustainable practices. Vibrant colors and dynamic typography echo the brand’s ethos of joy and confidence, inviting users to embrace their active lifestyles with enthusiasm. Additionally, ButterBee leverages social media platforms and organizes numerous events and community activities to foster engagement and connection among users. These initiatives create a sense of belonging and empowerment within the ButterBee community, encouraging individuals to embrace their unique journeys to health and happiness. By seamlessly integrating its values into its design elements and community initiatives, ButterBee Active sets a new standard in the activewear industry, inspiring positive actions and fostering a sense of unity among users and communities alike.
ButterBee Active’s branding, rooted in the concept of embracing movement and happiness, is expressed through its design elements. The brand’s visual identity is centered around the concept of unity and vitality, encapsulated by the buzzing energy of a bee—a symbol of harmony and industriousness. The logo, featuring a stylized bee merged with the letter ‘B,’ represents ButterBee’s dedication to thoughtful design and sustainable practices. Vibrant colors and dynamic typography echo the brand’s ethos of joy and confidence, inviting users to embrace their active lifestyles with enthusiasm. Additionally, ButterBee leverages social media platforms and organizes numerous events and community activities to foster engagement and connection among users. These initiatives create a sense of belonging and empowerment within the ButterBee community, encouraging individuals to embrace their unique journeys to health and happiness. By seamlessly integrating its values into its design elements and community initiatives, ButterBee Active sets a new standard in the activewear industry, inspiring positive actions and fostering a sense of unity among users and communities alike.
Branding & package design for ButterBee Active
Client/Project: ButterBee Active (Website/IG)
Creative Director: Vince Cheung
Design and illustration: PingTing Lee
Photography: ButterBee Active
Client/Project: ButterBee Active (Website/IG)
Creative Director: Vince Cheung
Design and illustration: PingTing Lee
Photography: ButterBee Active
商標 | 品牌設計 | 香港 | 香港設計 | 視覺形象 | 包裝 | 包裝設計
logo | branding | design | hong kong | hong kong designer | VI | visual identity | vincdesign | package | package design
logo | branding | design | hong kong | hong kong designer | VI | visual identity | vincdesign | package | package design
