Warhammer 40K
When Games Workshop approached me to work on this banner campaign, I asked them if they had a lot of high-quality assets, as I immediately imagined an interactive ad like the "Flash Days". Adding a lot of small detail definitely helped the target audience find out more about the game without leaving their current website while giving clear instructions on where to click to leave the site.
Art Direction, Design, Motion, Code
Agency: Games Workshop
After a quick edit of the main TVC video - and with a seamlessly transition - the user is presented with many options like watching the trailer, knowing more about the product models and going to a shopping site. On each product level there was a carousel with more info on the specific product model.
Above, the video of the UX on the master HTML5 Banner format (970x250)
UX and DESIGN TWEEKS
Managed to keep the interactive part in most of the other formats, even if we had to slightly change the UX.
Above the 970x250 and below the 300x250, 120x600x 160x600 and 728x90 formats.
Above the 970x250 and below the 300x250, 120x600x 160x600 and 728x90 formats.
