Revamp of Market Reports E-commerce
GOAL: Design the revamp of Mintel's e-commerce reports store to improve the overall user experience, elevate the customer journey, drive revenue growth in the dynamic e-commerce market, and match the renewed brand identity, ensuring consistency and cohesion across all touchpoints
MY ROLE: Define the user experience and guide the visual design of revamp based on user feedback and performance metrics. Led conversation with stakeholders, SEO team and TI to co-create a desirable, accesible, findable and viable online store.
ACTIVITIES - DELIVERABLES:
* HotJar analysis and list of opportunities and areas of improvement
* Heuristics analysis of the current E-commerce
* Competitor Benchmark analysis
* Information architecture / Site map
* Wireframes
* UI library component creation and documentation
* Mockups interactive prototypes
* Dev hand-off notes
OUTCOME: Designs with improved user experience, enhanced visibility, with copy to boost ranking in search engine results, and a consistent brand experience.
