1) Pepsi - A song that helps the brand connect with GEN-Z during the pandemic by challenging the toxic positivity used in communication by the competition. While other brands where ignoring the COVID context when talking about the summer, Pepsi could challenge the #goodvibesonly approach and recognize the fact that kids had to go through rough times, 

not being able to connect with their friends or experience summer fun. 

2) OTP - A song for a bank that encourages people to be more reserved and wise when spending their money by challenging the show-off lifestyle preached by influencers and celebrities.