DIGITAL ART PORTFOLIO
COLOR STUDIES
Original Photo
Color Palettes of each image
Monochrome and Complementary Illustrations using Adobe Illustrator
Split Complementary and Tetrad using Adobe Illustrator
_______________________________________________________________________
GIG POSTER
Creative Brief
Client Background Information: 5 Seconds of Summer (5SOS) is an Australian pop rock band, the members include the main vocalist Luke Hemmings, the bassist Calum Scott, their lead guitarist Michael Clifford, and lastly their drummer Ashton Irwin. They have been a band since 2011 and grew to fame with their song “She Looks So Perfect” released in 2014, touching the hearts of teenage girls across the globe.
Value Proposition: Musical versatility (pop rock), engaging, emotional connection through lyrics, meet and greet
Image and Tone: Enthusiastic, optimistic, and energetic.
Mind Map of 50 sub-ideas and topics relating to the chosen artist
20 Thumbnails and Iterations
Final Gig Poster of Five Seconds of Summer
Date: June 21st, 2024. Event Location: Talking Stick Resort Amphitheater
_______________________________________________________________________
Tradigital Social Ads
Mind Map
Slogan Ideas relating to chosen Product
1. Conceal don’t feel
2. For all skin tones!
3. Look good, feel good
4. Apply, blend, camo
5. There’s beauty in diversity
6. Accesible to all!
7. Discover your beauty
8. Smooth and delicate finish
9. Flawless blend
10. Cruelty free, guilt-free
11. Apply, blend, muah!
12. Dark spots? Gone. Blemishes? Gone!
13. Be Bold and Blend
14. Don’t be afraid to apply
15. Your beauty, your story
16. Explore in the beauty community
17. Express your eyes, lips, and face
18. Love yours.
19. Blend, clean, finish
20. On every shelf
Instagram Story Ad Thumbnails consisting of three slides of sketches
Final Instagram Ads for ELF Cosmetics Hydrating Camo Concealer
Mockup of Ads
_______________________________________________________________________
Amazing Animals
Left Side: Original Photo Reference Cropped into a 4x4 format and desaturated.
Right Side: Encyclopedia Illustration that is drawn as close to the photo reference, paying attention to its detail by focusing on their surface qualities in the animal’s scales and skin.
18 Logo Illustrations of the photo reference using Tracing Paper while including design principles and elements such as knockout, overlap, line, contrast, gestalt, etc.
Nine Transformation Illustrations transforming the chosen photo reference (gold fish) into something else using its body language, size, and position. Including qualities that your animal possesses.
20 Gestural Illustrations using brushes, ink, watercolor, black paint, or any tool that creates black or grey loose images referencing the essence of the photo reference.
Encyclopedia and Logo Illustration
Gestural and Transformation Illustration
