IDENTITY DESIGN
Logo Design for "UFO Connections"
Problem statement: UFO Connections is a initiative designed to cultivate a sense of belonging, belief in the significance of one's contributions to the company's success, and a thriving, proud community atmosphere within UFO. To effectively promote this program throughout the company, the UFO team has identified a need for specific identity design requirements. This includes a logo that seamlessly integrates with the company's image and can be utilized across all promotional and communication channels, reinforcing a cohesive sense of unity.
Duration: 4 Weeks
Team Size: 1 Designer (only me)
Role: Research, Ideation, Concept Design, Sketching, Final Digital Design, Design Mockups
Team Size: 1 Designer (only me)
Role: Research, Ideation, Concept Design, Sketching, Final Digital Design, Design Mockups
Outcome: In conceptualizing this logo, my aim was to convey a message to the audience about the significance of establishing connections with people, purpose, work, and culture in fostering engaged employees and creating joyful workplaces. The design draws inspiration from UFO elements and adheres to the simplicity, boldness, and aesthetic appeal found in Google's brand guidelines. Its versatility allows for easy adaptation to various applications and sizes while maintaining a visually pleasing and cohesive design.
Thank You!
