collection of the 2023-2024 Season Graphics (ONGOING)
Various design assets and elements such as the Maryland flag strip, parallelogram shape typographical background, rounded corners and use of the four core colors of the Maryland flag have been consistent throughout the visual identity to achieve a cohesive feel while using them in different ways.
LAST SEASON RECAP | Preseason | Opening Night
Our previous season was a breakout; the organization reach record highs in both individual and team records. To 'hype up' the current season, leading up to opening night I put together a scrollable infographic of all the stats (reformatted as a singular page as well for non-scrollable platforms). In addition I put together a matching collage of our most memorable moments to get our fans excited for the upcoming season.
Game Day Graphics | Starting line ups | Scoring updates
Based on the four colors of the Maryland Flag. A rotating set of Game Day Assets to keep
things fresh and energized as we promote all 60 games of the regular season.
goal alErts
Used for both Twitter X live game recaps and Instagram story highlights to keep fans informed and engaged.
NAHL TOP PROSPECTS TOURNAMENT
Announcing our coach and players who were elected to participate in the NAHL Top Prospects Tournament as individual posts
supported by highlight clips. Each team member's graphic was also reformatted as a Story to maximize reach.
HONORS AND AWARDS
Each graphic post supported with player photos and video highlights to promote engagement.
Playoff Graphics
OLD BAY NIGHT
Easily the biggest regular season game of the year. We did everything from a player media day to various related TikToks, to promoting a charitable game-worn jersey auction. Worked along side OLD BAY, McCormick and Route One Apparel's Social Teams for the collaborative posts.
All creative directions was done by me, including overseeing the player media day content capture.
STAR WARS NIGHT
Promotional Night graphic content designed by me and approved by Lucas Film media team.
October saves
Breast Cancer Awareness Month charitable initiative where we count and donate for each save made by our goal tenders during the
month of October and ask fans to participate as well. Announcing our participation as well as a weekly save tracker update.
LAUGHLIN FAMILY FOUNDATION
MEDSTAR HEALTH NIGHT / Heart Month
Other
