OLD BAY NIGHT SOCIAL MEDIA CAMPAIGN
Crafted and proposed a social media campaign to members of the OLD BAY / McCormick media team. This included a package of graphic assets, which were critiqued and edited; a social media timeline of when each piece of content will be posted and collaborated with;
and copy for each post which was reviewed and approved by both parties.
TEASER AND POSTER
The Teaser post was planned to be posted 1.5 months prior to the event to reassure our loyal fans the event would return while simultaneously creating some buzz around the extremely polarizing product. Following would be the game poster announced one month prior
to the event in collaboration with OLD BAY's and Route One Apparel's social accounts.
PHOTO COLLAGES
I edited each photo to match our visual identity. Created engaging scrollable collages with images from the previous season's event as well as content captured on our media day. *Photography not done by me*, however I work closely with our photographers to get the shots desired for our graphics.
GAME DAY GRAPHICS
Repurposed the Game Day graphic template created at the start of the season to feature OLD BAY
style branding for a cohesive visual feel throughout the coverage of the event.
VIDEO CONTENT
Coordinated and oversaw the player media day for our OLD BAY jersey reveal video.
Created and edited various video content for before and after the event.
This video was not released to the public but was a draft for the jersey reveal ^
*DASH Auction graphic was not designed by me, but was part of the overall campaign*
