作品名称 I 库瑞家奢宴之味系列包装
品牌持有 I 库瑞家
设计机构 I 彭狮包装设计工作室
项目管理 I 解云
设计总监 I 彭伟
品牌咨询 I 邢雯
菜品摄影 I 红娄
库瑞奢家宴之味包装是库瑞家餐饮集团有限公司旗下品牌，是库瑞家联合全球名厨研发推出的全球美食，此系列涵盖了法国、意大利、秘鲁、英国在内的四种菜品，通过冷链保鲜运输集中生产，使用急冻锁鲜技术、品味食物原汁原味，让消费者在家吃到世界名厨手艺。
CRISP Luxury Family Banquet Flavor Packaging is a brand under Kuri Family Catering Group Co., Ltd. It is a global delicacy developed and launched by Kuri Family in collaboration with global chefs. This series covers four dishes, including France, Italy, Peru, and the United Kingdom. It is produced through cold chain preservation and transportation, using rapid freezing and freshness locking technology to taste the original taste of food, allowing consumers to taste the craftsmanship of world famous chefs at home.
本次库瑞奢家宴之味包装分为香草塔塔、风情烤鸡、海鲜意面、战斧羊排。首先我们对库瑞家的品牌图形进行了重点塑造，在保证极高的辨识度的情况下，拥有国际化品牌的美感，使其终端展示更为强烈。竖排文字的融入，进一步强化产品卖点，建立信息层级传递中式留白之美。周围一圈英文排布，表达全球美食内容物的意图，更为包装增加高端美食的优雅精致感，最终使其兼具大货感与创新尺度。使传达“美食”这件事变得更加直接，同时也为了对以后品牌产品延伸有了更好的基础。
The flavor packaging of this Kurishe Family Banquet is divided into Vanilla Tata, Flavored Roast Chicken, Seafood Pasta, and Tomahawk Lamb Chop. Firstly, we focused on shaping the brand graphics of the Kuri family, ensuring high recognition while maintaining an international brand aesthetic, making its terminal display more intense. The integration of vertical text further strengthens the product's selling points and establishes the beauty of Chinese white space in information hierarchy transmission. Surrounded by an English layout, it expresses the intention of global culinary content and adds an elegant and exquisite sense of high-end cuisine to the packaging, ultimately making it both a sense of bulk and innovative scale. To make the communication of "food" more direct, while also providing a better foundation for future brand product extensions.
包装采用铝箔餐具，功能与体验齐升，带来的是对于“吃饭”场景的深层次思考；品牌包装统一腰封，让品质与阵列感兼具，品牌调性由此成立。每一个产品在配色上，都有独立的个性，便于单品识别。在吃饭的问题上，食物从最开始的“解决温饱”到满足“高端食客”，已然变得需要精选、品质与名厨推荐并存。同时，都市Z时代人群开始越来越宅家，“独食食”成为愈发风行的饮食方式，消费升级使得更多消费者开始在饮食上进行挑剔，推崇起“追求更好生活享受”，库瑞奢家宴之味因此应运而生。
The packaging uses aluminum foil tableware, which enhances both functionality and experience, bringing deep thinking about the "eating" scene; The brand packaging is unified with a waistband, combining quality and a sense of array, thus establishing the brand tone. Each product has an independent personality in color matching, making it easy to identify individual items. When it comes to eating, food has gone from initially "solving basic needs" to satisfying "high-end diners", and has become a need for selection, quality, and recommendations from renowned chefs. At the same time, people in the urban Z era are becoming more and more homesick, and "eating alone" has become an increasingly popular way of eating. The upgrading of consumption has led more consumers to be picky about their diet, advocating for "pursuing better life enjoyment". As a result, the taste of Kurui luxury family banquets has emerged.
