This portfolio is dedicated to content I wrote for CasiGO Casino.
Below is a summary of my extensive duties as lead copywriter for the CasiGO casino brand.
To review my content please see the attached assets.
I was the main copywriter for Dream Team Affiliates, working with 7 casino brands. The brands include:
1) Captain Spins
2) CasiGO
3) Jonny Jackpot
4) Dream Team Affiliates (Affiliate site)
5) Vegas Lounge
6) Lucky Fox and
7) Jackpot Lounge.
I wrote all White Hat Gaming (WHG) exams and passed all required exams; therefore, my knowledge of iGaming compliance regulations is on par with global iGaming rules. At the start of my employment, my main achievement was writing the brand concept for Jackpot Lounge. Although the casino is still underway due to DTA still being in the process of obtaining licensing for the casino via MGA, I am proud to say I am the ‘face’ of Jackpot Lounge. Writing the entire Jackpot Lounge casino website took me approximately 2 months, as it consisted of website copy and SEO copy (approximately 32, 330 words for SEO optimization copywriting)
As the main copywriter for the brands, my duties included:
* Monthly and weekly e-mail marketing campaigns for all brands, predominantly for the retention, acquisition, and brand teams.
* SEO copywriting for all brand websites
* SEO keyword research
* Regular website auditing The systems used were Ahrefs, Uber Suggest, Moz, and Semrush.
* Writing copy to be approved by compliance teams Most of my copy was approved the first time around and at most, needed to be revised only twice based on the preferences of the WHG team.
* Banner website, email, and other banner copy requirements
*Press releases.
* Company updates are published on the various websites.
* Affiliate-based email marketing campaigns
* Affiliate-based copy for the affiliate website for DTA.
* Managing on-page SEO and fixing all on-page SEO corrections
* Participating in the brainstorming process and conducting research to develop or support writing
* Working alongside the design team to assist with other creative processes, such as the visual element selection process.
* Speaking with internal and external parties to learn about their content needs. External parties include software developers including Play’GO, Evolution Gaming, Wizard Gaming, NetEnt, Playtech, Microgaming, and Push Gaming.
* Blog Posts.
* Managing Freelancers and overseeing the QA process.
* Writing copy for AML purposes
* Collating and writing the department's policies and procedures
* Casino reviews (approximately 2, 000 words per review)
* Any and all copy-related content as requested by the organization
