COZIO | Visual Identity Design
Cozio is passionate about redefining comfort in the world of modern living. Their brand is a testament to the belief that luxury should embrace you in the softest of embraces while seamlessly blending with contemporary design.
Their collections are carefully curated to transform your home or workspace into an oasis of relaxation and luxury. Whether you seek the perfect sofa to sink into after a long day or a statement piece that exudes elegance, Cozio has the answer.
The Project
1. About the client
Cozio, a visionary in the world of premium furnishings, is a brand that meticulously blends modern design with supreme comfort to create unique and luxurious living experiences. With a dedication to crafting elegant and comfortable pieces, Cozio aims to provide an exceptional shopping experience while offering furnishings that elevate your surroundings and enhance your quality of life.
Cozio's design philosophy revolves around the perfect harmony of aesthetics and comfort. They take inspiration from contemporary trends and blend them with timeless elegance, resulting in a product range that not only complements your space but also becomes a cherished part of your life.
2. The Challenge
The main challenge was to create something that actually stood out among other luxury furniture brands. As this is a new brand so we had to make sure that the brand identity goes perfectly with their mission and vision and also their business. We had to create something that sets them apart from others. And on top of that, the visual identity and overall look and feel had to be cool and high end and also minimal and classic.
The Results
We created a minimal and clean, yet very powerful and subtle visual identity system to capture the essence of the Cozio. The simple free flowing logo type gives a sense of classy and minimal and also approachable.
We used very cool, muted and eye soothing colors to capture the target audience so that they look classy, expensive and also approachable. These color actually sets Cozio apart from it’s competitors and the final result is a Cool, Slick, Premium and Approachable looking Brand Identity Design.
