作品名称 I 星享家·红豆薏仁丸
品牌持有 I 芸灵实业
设计机构 I 彭狮包装设计工作室
设计总监 I 彭伟
产品开发 I 邢雯
项目管理 I 解云
这是一款产自中国云南师宗的益生元红豆薏仁丸，属于乡村振兴的包装设计。其背景故事，讲述了师宗县是我国黑壳小粒品种薏仁米种植的主产区,拥有着上千年的种植历史。作为黑壳小粒品种薏仁传统主产区,种植、加工、销售历史悠久。
This is a prebiotic red bean barley seed pill produced by Shizong in Yunnan, China, which belongs to the packaging design of rural revitalization. The background story tells the story of Shizong County, which is the main production area for the cultivation of black shell and small grain variety of Job's tears in China, with a planting history of over a thousand years. As a traditional main production area for the black shell and small grain variety of Job's tears, it has a long history of cultivation, processing, and sales.
设计有分为线上与线下款，线上以明亮红白撞色为基底，有利于直播与电商渠道被消费者捕捉到。线下以朴实的麻布袋作为基底，这一淳朴视觉语言体现：原始农作之纯粹，高品质为产品之本，提销带货为乡村振兴本源。
The design is divided into online and offline versions, with bright red and white contrasting colors as the base online, which is conducive to capturing live streaming and e-commerce channels by consumers. Offline, using simple linen bags as the base, this simple visual language reflects the purity of primitive farming, high-quality products as the foundation, and sales promotion as the source of rural revitalization.
第一感是吸引消费者的重要印象，结合真实的红豆与薏仁，为益生元红豆薏仁丸的“高品质薏仁”凸显情绪价值。接下来就是如何突破心理层面产生下单需求，其红色大米形状进一步凸显其身份，在视觉上产生“产品配方”的心理暗示。在包装结构上设计可撕开的封条，便于开启与封存。
The first impression is to attract consumers, combining real red beans and barley seeds, highlighting the emotional value of the "high-quality barley seeds" of prebiotic red bean barley seeds pills. The next step is how to break through the psychological level and generate an order demand, with its red rice shape further highlighting its identity, visually generating a psychological hint of "product formula". Design a tearable seal on the packaging structure for easy opening and storage.
