项目名称：INFANT香氛
设计机构：彭狮包装设计工作室
设计总监：彭伟
项目管理：解云
推广组织：邢雯
迷幻是一种特别的情调，强化品牌基因成为这款产品的首要目标。我们通过特别迷幻色调展示了不同香型的产品，在产品视觉上基于消费者的视觉感受。我们研究发现，香氛的研制过程来源于植物的蒸馏，其最终奥义来源于液体的调和。这也是产品视觉的灵感来源。
Fantasy is a special sentiment, and strengthening brand genes has become the primary goal of this product. We showcased different fragrance types of products through special psychedelic tones, based on the visual perception of consumers. Our research has found that the development process of fragrance comes from the distillation of plants, and its ultimate meaning comes from the blending of liquids. This is also the source of inspiration for product vision.
瓶器造型设计灵感来源于不倒翁，反推得到：放不稳的瓶让人想要摆稳的心理情绪。对于无法放稳的器物，人会不自然地想要去调整摆弄，这有利于吸引消费者与产品之间产生互动。于是我们加入了八边形形态，使得这件香氛器物开始有了莫名的吸引力。
The inspiration for the bottle design comes from the tumbler, and the reverse inference is that unstable bottles make people want to stabilize their psychological emotions. For objects that cannot be placed stably, people will naturally want to adjust and manipulate them, which is conducive to attracting interaction between consumers and the product. So we added an octagonal shape, making this fragrance artifact inexplicably attractive.
