ABOUT PROJECT
Imagine Dragons is a famous Alternative Rock band from Las Vegas, Nevada state of the United States. The group's musical style is an alternative that blends bold indie rock and personality. In addition to the mainstream rock orientation, the catch of a little pop music has made many of Imagine Dragon’s songs worldwide coverage. “Whatever it takes'' released in October 2017 is a prime example that best showcases the group's style. The main content of the song is positive, overcoming all obstacles and fighting for one's reason at all costs.
Based on the content of the song, the group has built the image of a boy struggling with a world full of dangers, monsters willing to drag him to the bottom metaphor for the boy's inner thoughts. But with tenacity and determination, he overcame himself.
Lyrics video presents a chaotic world with contrasting colors and dramatic backgrounds.
MOODBOARD
STORYREEL
CREDITS
Animator
Diep Le
My Nguyen
Illustrator
Ngoc Huyen
Thao Quyen
Special thanks to Mr. Gian Thanh The Phong
THANK YOU FOR WATCHING!
