Net Promoter Score is a customer loyalty metric that provides insights into how likely customers are to recommend a product, service, or brand to others. How will a business know this? Just by asking questions. Now, you may think what type of questions are these? It is based on the simple question: "How likely are you to recommend us to a friend or colleague?" The response is measured on a scale from 0 to 10. This process of measuring becomes really easy once you start using the Net Promoter Score Calculator.

The Net Promoter scale categorizes respondents into three distinct groups, each representing a different level of loyalty and advocacy.

- Detractors (score 0-6): These customers are dissatisfied and have a higher likelihood of sharing negative experiences, potentially harming a company's reputation.

- Passives (score 7-8): Passives are generally satisfied but lack strong loyalty. They are neither strong advocates nor actively critical of a brand.

- Promoters (score 9-10): Promoters are highly satisfied customers who are likely to recommend a brand to others. They become loyal advocates, driving positive word-of-mouth and contributing to business growth.