OCD 甲古文設計's profile

FLASH DOT | New definition of trendy drinks

潮饮新定义
New definition of trendy drinks

FLASH DOT是akimbo发起的创新实验项目,我们从深圳特有的城市文化获得灵感,融合了能量、鲜活、独立以及探索精神,确保为用户创造出独一无二的咖啡风味与品饮体验,以最简单的方式唤醒繁忙重复的城市生活。
*akimbo是甲古文创意于2016年打造的创意精品咖啡馆,期待用咖啡链接全世界的好奇心与怪想法,探索每一个独特视角下的生活方式。

FLASH DOT is an innovative experimental project launched by akimbo. We obtained inspirations from the specific urban culture in Shenzhen and integrated Energy, vigor, independence and exploring spirits, so as to create the unique coffee flavor and drink experience for users, And arouse the busy and repeated urban life through the simplest way.
*akimbo is a creative boutique coffee house created by OCD in 2016. It expects to link the curiosity and weird ideas all over the world through coffee, and explore the lifestyle from every unique perspective.
视觉呈现
Visual presentation
风味小橘罐
产品包装
Product package

FLASH DOT「风味小橘罐」主打创新特调咖啡,一经出街,迅速获得消费者喜爱,超强辨识度、风味化的饮用体验和适中的价格定位,使该产品具备了爆款潜力。包装轻巧便携,可以随手放进包里,随时随地享受丰富创新的独特咖啡风味体验。

FLASH DOT [small orange can with a special flavor] focuses on the innovative specially blended coffee. Once launched to the market, it has rapidly won favor of consumers through the super strong inimitable symbol, flavored drinking experience and moderate price positioning, and has great potential as a bestseller. Through a light and portable package, it could be put into the bag, so that you may enjoy the abundant and innovative unique experience of coffee flavor at any time and place.
FLASH DOT
快闪店
Pop-up store

在快速生活的物理场景和心理状态中,FLASH DOT就像是城市生活中的一个意外标点,让你在快节奏的城市生活中找一些偶然的停顿。FLASH DOT全国首家概念店位于深圳湾睿印RAIL IN的地下换乘通道旁,以「银色闪光点」为主题,希望往返于地铁中的乘客可以在这里收获片刻的休息,为匆忙的城市生活增加一点偶然惊喜。

In the physical scene and mental state of rapid life, FLASH DOT is just like an accidental punctuation in urban life, which enables you to find some casual pauses in the fast-paced urban life. The first conceptual store of FLASH DOT nationwide is located beside the underground transfer channel in RAIL IN, Shenzhen. With [silver shining point] as the theme, it hopes that passengers that shuttle in the subway may have a rest here, and adds some surprises to the bustling urban life. ​​​​​​​
MAKE A DOT
系列快闪
Series of pop-up

在快闪店发起MAKE A DOT系列活动,我们期望通过与不同群体合作,以快速灵活、无负担的方式,探索并分享丰富多元的生活观点,在匆忙的城市生活中创造意料之外的惊喜。
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By launching the series activities of MAKE A DOT in the pop-up stores, we hope to cooperate with different groups, explore and share rich and abundant life viewpoints through a rapid, flexible and free way, and create surprises beyond expectation in the bustling urban life.
Make something new

更懂新消费的设计公司,甲古文创意不断探寻与引领新消费时代的商业美学潮流,从akimbo到FLASH DOT,我们通过不同灵感的碰撞和交流,将我们对设计的理解、对生活的热爱传递出来,探索自由多元的生活方式,尝试更多新玩法,一起make something new!

As a design company that knows more about new consumption, OCD keeps exploring and guiding the commercial and aesthetical trend in the new consumption era. From akimbo to FLASH DOT, we've communicated about our different inspirations and delivered our understanding of design and love for life. We will explore free and diversified lifestyles, and try more new playing methods. Let's make something new!
FLASH DOT | New definition of trendy drinks
Published:

FLASH DOT | New definition of trendy drinks

Published: