Nescafé has been present in Brazil since 1938, known as the "first soluble coffee" in the world. Since then, it has gradually introduced new options and created variations adapted to the 180 markets in which it is present. Nescafé Origens was developed with Nestlé's CSV (Creating Shared Value) area and aligned with Nescafé Plan, which is Nestlé's commitment to sustainability with the entire supply chain. The proposal contemplates that to each bottle sold, a coffee seedling is donated to a small producer.
