The digital press – offering short-runs, ‘unique designs’, increased productivity and energy efficiency for the company’s printing capabilities on both flexibles and board.
It will be installed on site in mid-April. Printers in Cardiff
The HP Indigo 200K digital press has been designed to print on any off-the-shelf substrate and offers increased productivity as well as stunning print quality.
Peter Ralten, commercial & business development director, said: “Telford was the birthplace of industry, so it is quite apt that the next phase of the digital revolution starts here too.
“At Sirane, we have been looking into digital print for a while now, realising it is where the future lies. The HP Indigo 200K digital press, with its incredible increase in productivity, opens new business opportunities for us. With the unmatched HP Indigo quality and versatility, we can’t wait to see the results of adding it to our portfolio.”
“Digital printing isn’t just about short runs,” said Ralten. “If a company wanted 100,000 stand-up pouches or more with 100,000 different, unique designs, then digital printing makes that possible, which opens up exciting possibilities. But at the same time, short-runs are a key feature of the digital press, and again will offer our customers a service which we are not currently able to offer.
“At times we will use this press purely for the excellent print quality that can be achieved, at other times it might be variable data or security features. This type of versatility we have not seen from other printing methods or manufacturers.
Noam Zilbershtain, VP and general manager of HP Indigo & Scitex, said: “The HP Indigo 200K is a mid-web digital press especially designed for converters addressing the needs of brands in flexible packaging, but it also serves the growing requirements of the label and shrink sleeve industries for higher productivity and wider format.”
Sirane has four main divisions: food packaging; horticultural; medical & healthcare; and lab supplies & services. The company is based in Telford, UK (three sites), with additional manufacturing in Guadalajara (Mexico), Hranice (Czech Republic), and Grand Prairie (Texas, USA).
