June 2021 Project Duration: 2 months Internship Duration: 6 months
Internship at Incredible Design Studio, Delhi.
Destination Merchandise plays a very important role in the building the brand recall for a destination. It is this little carry home that keeps the memory of a destination alive in our hearts and creates a repeat visit to the same destination. The various elements under the category like wearables, table top accessories, crockery, home décor, utility items, destination miniatures etc. may be listed as destination specific memorabilia.
Design Brief : To design and develop state specific unique merchandise, accessories and/or functional products to showcase the cultural heritage of the destination.
Ideations for Block Printing into millennials everyday products.
Block printing from Madhya Pradesh is a traditional craft that has been practiced for centuries. The technique involves carving intricate designs onto wooden blocks, which are then used to print onto fabric.
Ideations for Dhokra casting products into millennials everyday products.
Dhokra casting is an ancient Indian metalworking technique that has been practiced for over 4,000 years. It involves using a lost wax casting method to create intricate metal sculptures and jewelry.
Ideations for the Gond Painting in everyday products.
Gond painting is a traditional art form from the Gond tribe of central India. It involves using intricate patterns and vibrant colors to create stunning works of art on paper, canvas, and other surfaces.
Ideations for weaving technique of Madhya Pradesh
Madhya Pradesh weaving technique is a traditional craft that has been practiced for centuries. The state is known for its exquisite Maheshwari and Chanderi saris, which are made using this technique.
Few detailed information for the selected concepts.
Bottle labels are the painting done by the local artisans by themselves.
Paperweight was modelled by monstermash.zone, later I used blender to ideate.
Yoga mats.
Gwalior Fort, Madhya Pradesh.
Thanks to Mr. Avik Soni, And Arch. Sanjay Soni for mentoring me during this project.
I learnt various arts and traditional crafts which not only educated me but also provided me with experience for a lifetime.
