CAKAP Advertisement
Me: Wait, who are you guys?
Client: Oh, hi there! We are CAKAP.com! An upskilling platform mainly focused on language learning, but also has work skills improvement class.
Me: Ah, I see. Anything you need?
Client: Can you create an engaging copy for our four language courses: English, Korean, Japanese, and Mandarin? Make sure our audiences know there are SO MANY BENEFITS by joining our...
Me:
Client: Whoa, okay, these are great! How about...I don't know, a bit of comedy?
Me: Sure. Any limitations?
Client: Try not to be very risky, but overall, it'd be nice if...
Me:
Client: ...
Me: You don't like it?
Client: No, no. We really like it. But...can you let us finish our sentence? The comedy is good, but we have this audience of Japanese language learner that could use some...
Me:
Client: WHoa...
Me: You know what, why don't we create some encouraging messages while we're at it.
Client: That's a good idea! Don't forget to add the...
Me:
Client: ...benefits. Yep, like that.
Me: Oh, and also...
Client: No! Wait! Hear us out. You created a great copy with a great design, but you also need to create an ads for kids.
Me: For their parents, probably?
Client: Yes.
Me:
Client: Perfect!
Me: Nice!
Client: Okay, we thought that's enough. You can...
Me:
Creative Director: Alfianda Karuza
Copywriter: Raijb Rakatirta
Graphic Design: Yusuf Kenang & Bhakti Nurul
