Fluff is an interior design company helping with creation of cosy, comfortable spaces for both home and business. Fluff's team believes that every interior deserves love and each humab being could use some fluffy fabric and mellow pillows for their comfort. Their offer consists mostly of consultations and project creation, but one aspect of Fluff's services is selling fluffy carpets, pillows, curtains and other textils alongside with accessories allowing its clients to enhance the their spaces.
Logo versions of Fluff are connected to the name itself. The aim was to create a logo mark that would be playful, minimal, yet easly could bring the feeling of touching soft blanket or pillow. Thanks to that the three versions of the logo were born, along with a couple of little fluff symbols used for the further brand elements. Each of them represent a ball of soft fluff or cloud.
Fluff's color were chosen based on a playful, vibrant approach the brand was aiming for. The main challenge was to choose the pallette that would be quickly associated with the word "comfort", that's why the final pallette contains of sweet colors: pink, purple and beige. Those shades, referring to dessert/cuteness are also ones that human eye can associate with softness, vibrant, fluffy carpets and quirky, friendly approach of the staff.
