项目名称：食享佳高端干货系列包装
品牌名称：Enjoyood食享佳
设计机构：彭狮包装设计工作室
设计师：彭伟
顶级食材只需最简单的烹饪方式，从而享用最自然味道。因此在打造食享佳高端干货品牌时，我们也使用了最简单的设计手法，来传达“高端”精髓。在面向消费者时，如何给消费者传递品牌印象，也成为了本次设计的重点之一。
Top ingredients need only be cooked in the simplest way to enjoy the most natural flavor. Therefore, when creating a high-end dry goods brand, we also use the most simple design techniques to convey the essence of "high-end". When facing consumers, how to convey brand impression to consumers has also become one of the focuses of this design.
好的产品通常传达“我是谁，我能干嘛”，因此通过镂空切割外包装，让消费者第一眼认识产品本身。而“高端身份”的传达来源于品牌溯源的内容物：西班牙、日本、中国传奇高端美食，通过大师原切后真空包装送到消费者手中，其复杂且遵循古法的生产工艺，为高端身份层层背书。三款产品通过颜色区分：蓝即蓝天下的草原牛、橙即鲍鱼肉质色、红即火腿肉质色，以凸显产品优秀品质。整体的包装调性遵循着简单设计手法，从而塑造品牌初步良好印象。
A good product usually conveys "who I am and what I can do". Therefore, through hollowing out and cutting the outer packaging, consumers get to know the product itself at first sight. The "high-end identity" is conveyed by the contents of the brand tracing: the legendary high-end cuisine of Spain, Japan and China is delivered to the consumers through the vacuum packaging after the original cutting by the master. Its complex and ancient production process is followed, which endorates the high-end identity layer by layer. The three products are distinguished by color: blue is grassland cattle under the blue sky, orange is abalone fleshy color, and red is ham fleshy color to highlight the excellent quality of the products. The overall packaging tone follows the simple design technique, thus shaping the initial good impression of the brand.
在健康消费时代，我们特地将卡路里数字，标示在包装两侧。这非常有利于线下渠道的陈列时，在货架上产生高效的品牌传播，从而塑造“专注于打造高端健康美食”的品牌印象。
In the age of healthy consumption, we put calorie numbers on the side of the package. This is very conducive to the display of offline channels, produce efficient brand communication on the shelves, thus shaping the brand impression of "focusing on creating high-end healthy food".
