Case Study.
This Case study has been carried out, to create an app, that provides the most effective support for language learning. The project was made as a school assignment to introduce the UX Immersion course. The project does not reach such a stage, that an actual interactive prototype has been created.
As a first step, a competition analysis has been carried out, to determine the current situation in the app market. There are apps available and their pros and cons. Review & Conclusion.
Apps analyzed: Magoosh, Visual Vocabulary App & Knudge.me.
User Research
Next, a script, 5 questions were prepared, and User Interviews were conducted, in order to better understand the needs and wishes of potential users. The interview's were conducted spontaneously, on the street, and 7 people participated in them. Some examples below:
Next, a script, 5 questions were prepared, and User Interviews were conducted, in order to better understand the needs and wishes of potential users. The interview's were conducted spontaneously, on the street, and 7 people participated in them. Some examples below:
It was also combined and briefly summarized what the interviewees DOING, FEELING & THINKING.
User Persona
Next, based on user interviews, a Proto Persona had to be created to illustrate the potential user of the app, being created as realistically as possible. Also some User Stories.
It was also necessary to define the problem and create a hypothesis, based on which to start solving the defined problem.
Next, based on user interviews, a Proto Persona had to be created to illustrate the potential user of the app, being created as realistically as possible. Also some User Stories.
It was also necessary to define the problem and create a hypothesis, based on which to start solving the defined problem.
Next, it was time to identify the main tasks, that the Persona must complete to accomplish his goal. In short, User Flows had to be visualized.
By now, having created a Persona, defined the problem, and created the basic paths to reach the necessary solution, it was time to draw wireframes and create a low-fidelity prototype.
Then, it was necessary to interview potential users, what do they think of my wireframes? For that,
a Usability Test Plan & Script had to be prepared.
Then, 3 tests were performed. Two tests on the street and 1 online.
Based on the analysis of the tests, a Usability Test Report was written.
And at the end of this work, corrections were made to the wireframes, taking into account the test subjects' statements.
The duration of the project was 3 weeks. Execution of the project, only by me.
Thanks for attention
Andres Ploom
