The usual agency, but smarter.
Brand Identity
Fiorano Mediazioni Assicurative is a multi-firm agency that has been operating in the province of Bergamo for over 40 years. Strongly rooted in the territory, so much so as to boast 1 head office and 7 sub-agencies, it has always operated with a view to ensuring its customers a future full of opportunities.
For Fiorano, we redesigned the entire visual identity, starting with the logo, and then all the other essential elements to make a brand consistent and recognizable: typography, color palette, photography, patterns, etc. The objective was to communicate a process of internal renewal that has been underway for a few years now, with which the second generation is slowly taking over the running of the company from the 3 founding partners.
At the same time, we reasoned on how to communicate reliability, professionalism and flexibility through colours, fonts and symbols. Hence the decision to adopt a palette in shades of blue/light blue (with more saturated accents tending towards teal) and a font family, TT Hoves, characterised by a very geometric appearance and a strong personality.
The entire communication - and the logo in particular - revolves around a stylised glass bell (represented by a dome with a circular handle at its top) that protects a generic, unidentified asset, symbolising the diversity of insurable subjects. A bell, in fact, protects what is placed inside it, remaining effectively invisible. A bit like insurance: you cannot see it, but you know it is there, ready to protect you. It is an essential shape made up of just three elements, recalling an 'A', which is why there is also a compact version of the logo in which the letter is replaced by the symbol.
The result is a fresh and contemporary communication, capable of addressing both historical customers and new ones, increasingly young customers accustomed to digital convenience. In this way, Fiorano Mediazioni Assicurative communicates to the territory a new corporate phase, which projects it into the future without forgetting the history and the people who have brought it this far.
