ARCARO is the most profitable growth hacker in Manhattan. He design (il)legal marketing strategies to boost subscribers and create hype and yes he is the best in this.
ARCARO GROTESK
It is a sans-serif typeface, part of the typology of fonts developed on the basis of the design of Helvetica and Univers, two milestones of the Swiss style. Rationalism and technicality are the main features of Arcaro Grotesk’s design that, together with some technical devices, make this character the basis of the proposal of identity.
ASCENDER & DISCENDER
The typeface lends itself to "shouted" titles fitting perfectly thanks to the ascender and descender reduced and at the same time resists up to incredibly small thanks to a greater amount of whites within its curves. ALL CONDITIONS!
The typeface lends itself to "shouted" titles fitting perfectly thanks to the ascender and descender reduced and at the same time resists up to incredibly small thanks to a greater amount of whites within its curves. ALL CONDITIONS!
COLOUR PALETTE
The current communication on social channels prefers an iconography based on black and white, not to interrupt the visual continuity, the project going on with a color palette composed of three colors. White and black are joined by a different color every time. This choice allows to make the IG board more fun and create color clusters that can be useful for the organization of one or more themes.
The current communication on social channels prefers an iconography based on black and white, not to interrupt the visual continuity, the project going on with a color palette composed of three colors. White and black are joined by a different color every time. This choice allows to make the IG board more fun and create color clusters that can be useful for the organization of one or more themes.
PHOTOGRAPHIC TREATMENT
The image is blurred to such an extent that it only allows a partial perception bringing it back to a basic cognitive state, and then reloading it with a new meaning, that expressed by the typography and the voice of Arcaro.
The image is blurred to such an extent that it only allows a partial perception bringing it back to a basic cognitive state, and then reloading it with a new meaning, that expressed by the typography and the voice of Arcaro.
For informations: giacomoarcaro.com
