作品名称 I 织熠干红葡萄酒
作品种类 I 酒类
创意总监 I 彭伟
追溯智利19世纪的葡萄酒种植人，他们照顾葡萄株苗获得生活温饱，在闲暇之余织毛衣让家人获得身体温暖，包装设计的灵感来源于此。通过这些老旧照片，描述19世纪葡萄酒种植人的朴实简单生活，来增强产品的亲和力。
The packaging design was inspired by Chilean wine growers in the 19th century who cared for grape plants for food and clothing and knitted sweaters in their spare time to keep their families warm. These old photographs depict the simple life of wine growers in the 19th century to enhance the affinity of the product.
瓶颈处金属牌，来源于种植人的身份铭牌，用于酒庄内部管理，将其运用在葡萄酒设计中，便显示其具体身份。做旧的瓶标将古朴的照片呈现，展现的人物、场景、织毛衣动作赋予幽默、怀旧的饮酒体验。因此复原一个老故事，呈现葡萄酒背后的生活，细微斟酌，因踏实勤奋的种植人的出现，让酒庄生产每一款红酒呈现最优秀的品质。
The metal plate at the bottleneck, derived from the identity plate of the grower, is used for the internal management of the winery. When it is used in the wine design, its specific identity will be revealed. The old bottle label presents the photos of primitive simplicity, and the characters, scenes and knitting action presented give humorous and nostalgic drinking experience. Therefore, the restoration of an old story, showing the life behind the wine, careful consideration, due to the down-to-earth and diligent growers, let the winery produce each red wine to present the best quality.
