作品名称：毕索罗修道士啤酒
作品种类：啤酒
原创设计：彭伟 Lion Peng
这是一款来自比利时的修道院啤酒，法国在公元1664年允许斋戒日以喝高营养成分的啤酒代替食物充饥，修道士必须通过酿制啤酒换取赖以生存的食物，从此让修道院啤酒传遍整个欧洲。一直到法国革命与世界大战。真正让其衰败的，是第一颗子弹的打响。这是包装设计灵感的来源，通过建立“一击入魂”的品牌心智，来表达消费者无论处于何种心情下，这都是一款饮下产生超高舒适品鉴体验的高端修道院精酿啤酒。
This is a monastic beer from Belgium. In 1664 AD, France allowed to drink beer with high nutritional content instead of food to satisfy hunger on fast day. Monks had to brew beer in exchange for food to survive, so that monastic beer spread throughout Europe. All the way to the French Revolution and the World War. It was the firing of the first bullet that really killed it. This is the source of inspiration for the packaging design. By establishing the brand mentality of "one hit to the soul", this is a high-end monastery craft beer that produces an ultra-comfortable tasting experience for consumers in whatever mood they are in.
这无疑于是切入啤酒礼赠赛道的产品，而啤酒品类又缺乏陈年的潜力，因此一瓶酣畅的低度酒很难被品鉴者以高价购买。所以针对这一痛点，我们将包装赋予了与众不同的气质。首先追溯毕索罗啤酒的品牌历史故事，创造“一击入魂”的品牌心智，然后打造独特的金属标与瓶身丝印，将礼盒模压成子弹造型。
This is undoubtedly the product of the beer gift circuit, and the beer category lacks the potential of aging, so it is difficult for the connoisseurs to buy a bottle of light wine at a high price. Therefore, in view of this pain point, we will give packaging a distinctive temperament. First of all, trace back the history of Bissolo beer, create the brand mentality of "one hit into the soul", then create a unique metal logo and silk screen on the bottle body, and mold the gift box into the shape of bullets.
最后瓶口通过放破坏贴纸印刷着法国的La Trappe修道院英文，这代表修道院啤酒崛起的标志。因此包装从上至下完成了对修道院啤酒的设计诠释。
At the end of the bottle, the English of La Trappe Abbey in France is printed on the mouth of the bottle through a destruction sticker, which represents the rise of Abbey beer. The packaging thus completes the design interpretation of Abbey beer from top to bottom.
