UNOFFICIAL TV COMMERCIAL
As we reminisce about our childhood, memories flood back of being handed Po Chai Pills* to soothe our stomach pains. This brand holds a special place in our hearts, evoking a sense of nostalgia and comfort whenever we hear its name. The commercial not only brings back these precious memories, but also sheds light on the lesser-known remedies of the product. Its primary aim is to rekindle our memories of the brand and remind us of its effectiveness in providing relief, allowing us to relive those cherished moments of comfort and care.
*Po Chai Pill are tiny pills that come in vials and are well-known for its stomach pain remedy.
CONCEPT
In a traditional medicine hall, the ambiance is set with the warm glow of the late afternoon sun, creating a cozy and nostalgic atmosphere. The remedies are not conveyed through straightforward means but instead depicted through abstract representations that utilize the key objects present within the setting.
Cold relief → Tissue box
Stomach cramps → Acupuncture statue
Motion sickness → Coin operated ride
VIDEO
ENVIRONMENT – INSPIRATION
My grandparent's old shop, the traditional medicine hall where I spent my childhood. By utilizing my vivid memories and some old photographs, I was able to reconstruct the space in 3D (well, kind of xD)
ASSETS – MODELS
Created;
Drawer, duck ride, signage, jars, benches
Downloaded;
Flask (3D model from Turbosquid, retextured by me), ingredients inside jar (Quixel)
PRODUCT – PACKAGING
Modelled and textured the packaging which consists of;
the main packaging (Large box), the vial packaging (Small box) and the vial which contains the pills.
STILLS
