CPAPSTORE is an online store that sells breathing equipment for sleeping. The challenge was to create a campaign in the largest city in the State of São Paulo, Campinas, to sell their equipment for the treatment of snoring, demonstrating the solution to the problem in a fun, easily recognizable and creative way.
In the artwork it says: "Stop Snoring and Roll", because in Portuguese, "snoring" is "Ronco", very similar to Rock'n Roll.
