作品名称 I 莱客
作品种类 I 烈性酒
创意总监 I 彭伟
项目管理 I 解云
推广组织 I 邢雯
这是一款中国白酒，名为“莱客”，含义为“萍水相逢，来者即客”。表达着中国人喜迎好客的文化传统，远方的客人拜访，一瓶邛崃好酒即是上等佳选。
It's a Chinese baijiu called laike, which means "passers-by are guests."Qionglai good wine is the best choice for guests visiting from afar.
白酒酿造时的泉水，在蓝天的映衬下泛起青蓝色，因此这款瓶器定义为“蓝青色”，在视觉上展现纯净清冽的酒醇之感。将瓶身一份为二，通过瓶身开模工艺，背面将邛崃“竹编”文化镌刻之上，搭配“竹林深处有酒家”诗句，创造竹林深处饮酒的独特意境。正面细心刻画“回澜塔”于瓶身，寓意邛崃之酒，属于塔尖级的水准，并搭配“邛崃之水酿酒佳”，与“竹林深处有酒家”形成对仗诗句。
The spring water in baijiu brewing is bluish blue against the blue sky, so this bottle is defined as "bluish blue", which visually shows the pure and clear feeling of alcohol.Qionglai "bamboo making" culture is engraved on the back of the bottle making process, and the poem "There are restaurants in the depths of bamboo forest" is used to create a unique mood of drinking in the depths of bamboo forest.On the positive side, "Huilan Tower" is carefully depicted on the bottle, which means that qionglai wine belongs to the top level. Also, with "Qionglai water makes good wine", it forms a antithetical poem with "There are restaurants in the depths of bamboo forest".
瓶底通过玻璃开模，外圈刻画有关品牌的话语，内圈显示邛崃市的地理经纬度。一方面展现其品牌的历史渊源，另一方面作为酒瓶放置时的防滑功能。瓶颈处镀银脖套显示了其“邛酒”的身份，瓶塞采用当地竹制木塞，不仅增强了手工感，而且呼应了邛崃“竹编”文化。
The bottom of the bottle is opened through glass, the outer ring depicts the brand's message and the inner ring displays the geographical latitude and longitude of Qionglai City.On the one hand, it shows the historical origin of the brand, and on the other hand, it acts as a non-slip function when the bottle is placed.The silver-plated neck covers at the bottleneck show its qionglai identity and the local bamboo stoppers not only enhance the craftsmanship but also echo the qionglai "bamboo" culture.
在外盒的设计上，选用黑金色作为基底，凸显高端质感。铅笔手绘的图案，描绘一幅古时竹林下饮酒的酣畅场景，同时展示瓶身正面“竹林深处有酒家”的核心主题，让这场摆酒迎客的聚会变得充满话题感。通过从上至下、从里至外，完成了“邛崃‧莱客”的主题提炼，中华礼节镌刻于青蓝色的瓶身之上。
In the design of the outer box, black and gold is chosen as the base to highlight the high-end texture.The pencil hand-drawn pattern depicts a lively scene of drinking under the bamboo forest in ancient times. At the same time, it shows the core theme of "there is a restaurant in the depths of the bamboo forest" on the front of the bottle, which makes the gathering full of topics.From top to bottom and from inside to outside, the theme of "Qionglai · Chinese etiquette is engraved on the blue bottle body.
