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五部曲葡萄酒x彭狮 I 关于神秘蛇花爱情的味道

作品名称:爱情五部曲
作品种类:葡萄酒
创意总监:彭伟


用五瓶酒来诠释关于爱情,也极具哲学意义。设计灵感的来源暗黑的神秘蛇花故事,花美丽可人充满亲密,蛇冰冷渗人表达危险,其中探寻着关于爱情结果与毁灭的极端情愫。爱情究竟是什么,我们用艺术的手法来赐予饮酒人千篇答案。
With five bottles of wine to explain about love, also very philosophical significance.Inspired by the dark and mysterious story of the snake flower, the flower is beautiful and intimate, and the snake is cold and conveys danger, which explores the extreme feelings about the consequences and destruction of love.What is love, we use art to give drinkers a thousand answers.

饮水思源,爱恨情愁都在表达着情感的跌宕婉转,从某种意义上,创作五款金属标作为包装的主视觉,从左至右讲述“心动、吸引、表达、牵手、开花”的美好故事。再深入探讨,消费者消费一款酒,我们通过创造优异的品牌系列故事去吸引年轻消费群体。
In a sense, the creation of five metal labels as the main vision of packaging, from left to right to tell the beautiful story of "heart, attraction, expression, hand in hand, blossom".To further explore, consumers consume a wine, we create excellent brand series stories to attract young consumers.

黑金的对开外盒,应允了两瓶酒入内。代表着购买者的内心只会介入两种情感之间,我刚刚牵手或是已然爱情已结果,这一信念让我们坚守这双支礼盒的设计。神秘的黑金并不讨好,保持着应有的低调,打开后的惊艳观赏之感,将为这款产品制造高粘性的消费群体。
​Two bottles of wine were poured into the black gold double box.It represents that the heart of the buyer will only intervene between two emotions, I just hold hands or the result of the love, this belief makes us stick to the design of the double gift box.The mysterious black gold is not pleasing, it keeps its due low profile, and the amazing feeling of viewing after opening will create a high stickiness consumer group for this product.

五部曲葡萄酒x彭狮 I 关于神秘蛇花爱情的味道
Published:

五部曲葡萄酒x彭狮 I 关于神秘蛇花爱情的味道

Published: