Get Your Dreams On
with the Kotex Total Dream Team
Task: To consolidate market share in the night pad category by creating a combined night range campaign
Idea: Get Your Dreams On with the Kotex Total Dream Team
What we did: While we had our usual social posts and video assets, we wanted to do more.
So we took Kotex's brand song, a tune they've been using for half a decade across all markets in the world... and we changed it. We transformed the upbeat and punchy brand song into a lullaby to help girls get a better night's rest, so they can pursue all their dreams.
Idea: Get Your Dreams On with the Kotex Total Dream Team
What we did: While we had our usual social posts and video assets, we wanted to do more.
So we took Kotex's brand song, a tune they've been using for half a decade across all markets in the world... and we changed it. We transformed the upbeat and punchy brand song into a lullaby to help girls get a better night's rest, so they can pursue all their dreams.
