The Challenge
Kukcoo's Studio was founded in 1985. Their goal was to stand out in the market and re-brand themselves according to the new design trends. They wanted a formal tone with a modern vibe. They wanted their brand to communicate that they were passionate, experienced, reliable, and fun to work with.
Mood board
This mood board explained the best vibe we wanted the brand to communicate, especially when the orange set the aesthetics of the mood right.
The Concept
I came up with a minimal and sophisticated word mark. It communicates the elegance of the brand while standing out from the rest of the competitors.
