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Aloo Sholay | Branding

This assignment was aimed to redesign the packaging for a local street vendor. The packaging was designed to resolve the frustrations of the vendor. 

Our vendor was a road side French fries seller who's main concern was the expenditure on the sauce containers. Our design was made in order to eliminate the cost of the sauce containers completely. Another issue that this design resolved was of the customers. Since the stall was located outside of a park the kids would usually buy fries while playing which would make it difficult for them to play as the fries kept falling out the ketchup on top would get messy. The new packaging is taller and has a sauce compartment which eliminates these frustrations. 

Another deliverable was to rebrand the stall so that it shows more of the vendor's personality. The vendor was a big fan of old Bollywood movies especially Sholay. Hence the name Aloo Sholay. 
 


Aloo Sholay | Branding
Published:

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Aloo Sholay | Branding

Published: