作品名称：金曜赤霞珠干红葡萄酒
作品种类：葡萄酒
原创设计：彭伟 Lion Peng
红酒是人生中尊贵宴请的常客，举杯之时尽显优雅的谈笑酣畅。金曜是一款来自智利的赤霞珠干红葡萄酒，酒体呈深宝石红色，香味浓郁，结构平衡，风味集中鲜明，以淡淡的可可味收尾。作为消费者，我们已经很熟悉市面上的红酒包装形态，大家熟知的拉菲、奔富等具体品牌基因特色的标示。随着时代的发展，这些具有品牌特色的产品依然独领市场份额。
Red wine is a regular guest of distinguished banquets in life. When raising a glass, it shows elegant conversation and laughter. Jinyao is a Cabernet Sauvignon dry red wine from Chile. The wine is dark ruby red with rich aroma, balanced structure, concentrated and distinctive flavor, ending with a light cocoa flavor. As consumers, we are already familiar with the packaging form of red wine on the market and the genetic characteristics of specific brands such as Lafite and Benfu. With the development of the times, these products with brand characteristics still lead the market share alone.
通常改变酒标材质，瓶型设计不变的情况下。以极小的成本沿袭消费者对红酒包装设计的认知，适度进行差异化处理，力求打破智利酒设计的常规。提取与保留传统的红酒基因，对酒标进行形象化处理。雄狮的灵感来源于远古智利时期，因狮王力量过于凶猛，被具有神力的祭祀封印在一枚钥匙中。其钥匙形象威严伫立，尊耀之感，油然而生。
Usually change the wine label material and the bottle shape design. Follow the consumers' cognition of red wine packaging design at a very small cost, appropriately carry out differentiated treatment, and strive to break the Convention of Chilean wine design. Extract and retain the traditional red wine gene, and visualize the wine label. The inspiration of the male lion comes from ancient Chile. Because the lion king was too fierce, he was sealed in a key by a divine sacrifice. The image of the key stands majestic and has a sense of respect.
