Trinity College Dublin – Open Day Campaign
The brief was to come up with a creative direction to promote TCD's undergraduate Open Day event, which was virtual, like most things in 2020! Our solution was to combine Trinity's iconic bell tower with a digital glitch aesthetic, rendering it instantly recognisable as Trinity, while also acknowledging the online nature of the event. Made in collaboration with graphic designer Claudia Grisanti. We complimented Trinity's primary colours of blue and grey, with brighter greens and yellows, to grab attention and appeal to our younger demographic of 5th and 6th year school students. The creative was rolled out across social and digital channels, including an Irish Times homepage takeover.
Irish Times homepage takeover:
Social media:
Website:
