This project was designed to create something new in the camping landscape. To show off what Camping can be about with a little extra help branding for merchandise and company clothing. I had this in my mind that when you think of Camping, you think of many different things, campfires, tents, water activities, hiking, etc. I wanted to show off all those elements when you look into this logo. So that's where the C comes in; When you see the letter C, it has the structure for me. I had the images places because I wanted the activities to be the first thing on the top you see since those are the main activities are what you do when you go Camping. Then I have the housing on the bottom since that is what you also need to worry about.
          So when I was making this logo, I had the interest of the consumer in mind. I wanted a pretty good eye appealing logo, So everyone loves the color pink, and there are barely any logos in Camping that I could find that has what activities there are built inside the logo. So what I did was create the base by placing the squares into the shape of the letter "C" then I proceeded to Place the main activities in the top half Hiking, Swimming, etc. Then I placed the housing, campfires, and table areas on the bottom, letting the consumer know what will be on the campsite.