Handicap International Marketing
Cluster Bombs Awareness Campaign
Cluster Bombs Awareness Campaign
In areas of conflict, the battle doesn’t end once the fighting stops. War zones remain littered with unexploded, indiscriminate ordnance for decades. And the majority of casualties are women and children.
Handicap International works to clear minefields, educating populations to the danger of unexploded ordnance–especially the tens of thousands of lethal cluster bomblets.
Handicap International works to clear minefields, educating populations to the danger of unexploded ordnance–especially the tens of thousands of lethal cluster bomblets.
Advertising and Direct Marketing concepts to raise awareness of Handicap International's campaign against the indiscriminate use of cluster bombs.
An integrated campaign–including advertising, experiential and online–raised awareness of the cluster bomb issue by over 300%. The campaign mobilised support for the Cluster Munition Coalition and the Conference of the Convention on Cluster Munitions in 2015. More countries are embracing the ban on cluster munitions following the 2008 Convention on Cluster Munitions–a legally binding international treaty–and rapidly destroying their stocks.
