Productivity in account management calls to adventures in the discovery of solutions every day. Reaching business answers by process of critical thinking combining a complete understanding of the clients’ business. Promote business-focused decision process with modern creative solutions to integrate teams for a simple, digestible resolve to complex problems. The goal always to moving from client-facing roles to relationship organic revenue from our clients.
• Holiday Inn International - social media, digital market, client asset catalogue with Horvath Ogilvy Atlanta. Seven- day international production, cost, billing, licensing, and executive oversight on production.
• NYC Transit/New Jersey Transit Authority - cross client project with Y&R NY generating public awareness on the subway and Path trains. The project required the Oculus (World Trade) lower station as location and casting 50+ talent to be on the train and platform.
• TIAA, New branding campaign launching name change from TIAA CREF. The campaign consists of real employee testimonials, print, and broadcast — six metro locations across the US.

Corporation contracted my services to develop and implement social and direct marketing strategies, steering to a national presence. Working closely with the CEO, built the procedure and related programs, resulting in relocation to Los Angeles and partnership with Lionsgate/ Kingdom Productions to deliver feature films.
• Executive producer on production and post-production for a television pilot in Sonoma wine country with local farms, celebrity chefs, and regional wineries. Series currently in selling stage to networks and various distribution houses.
• Lead account management and executive producer for The Shack (Lionsgate), Stars - YouTube Video. Cinematic music video created for Atlantic Records and the band Skillet was part of the launch of the feature film. Over 33 million views.
• Lead account and production management for the music video “Back from the Dead,” Atlantic Records and Skillet. Production took a finesse in getting additional funds to produce the approved creative, and arranging special effects for 30 plus zombies, drones, abandoned city location and the cities’ use of Swat team full gear and vehicles. Twenty-six million views on YouTube.

I spur energy in communication skills for presentations, requests for proposals, concept selling, strategy sessions, and team meetings resulting in emphatically motivating audiences to success. A framework of integrity and versatility aid in leveling rough edges of clients and individual team members allows long-term beneficial relationships.
• Blue Cross Blue Shield Florida/Puerto Rico - outdoor and direct mail campaign in conjunction with FCB and the minority agency. Production was taking place in Old Tampa; instrumental in keeping cost low while giving attention and respect the needs of the (non-paying) minority agency.
• The campaign was launching the new Ford Taurus with GTB (Team Detroit) agency. Utilizing researched experimental production techniques in CGI keep cost low, quality high and turn around on deliverables quick. Today this is a standard process in automobile asset creation.
• Campaign Ford with GTB reintroducing the “Bronco” Print campaign, digital media campaigns, outdoor, and collateral.

Leading oversight experience on all creative productions -- digital to outdoor to innovative/ product launch to broadcast, continually exceeding clients’ business goals and expectations. Passion in combining strategy amongst storytelling focused on cultural trends and research data, which
drives both new and iconic brands to higher brand awareness by the consumer.
• Carfax Monsters (DDB), a print campaign with role-playing characters for both broadcast and print outlets. Playing a pivotal part of combing television and stills in the same production, using the same talent and giving both projects the ability to produce effectively without sacrifice the other on time and money.
• University of Phoenix – “Learning while going to work” campaign and digital asset library for Cramer Krasselt Chicago. Over 500 talent cast for this project. The project required the use of the subway museum in Brooklyn, NY.
• General Electric - collateral material with VSA Chicago. High profile digital assets created by artist Doug Menuez.

Advertising, film /print production, post-production, brand awareness, business for artists, design, licensing and film technologies.