Based on initial feedback from the industry, we've had to change the overall feel of the product and go for something a little less voodoo and more Mardi Gras... basically more cute:)
I really did like the direction this was going, but if there isn't a market for it...
From past experience, there's no point trying to amend what we have done so far to fit the new direction, That just gets messy. Better to start afresh and only include previous ideas if they still fit the brief... deep breath :)
So what do you think? The new direction is going to be brighter, cuter and softer.