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Bēhance

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Executive Creative Director
Ogilvy & Mather Czech Republic
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Will Rust got into advertising through necessity after being fired by McDonalds in 1992.

Starting out as a typographer at his Dad’s agency he quickly moved through the ranks of design & art direction at several agencies including EuroRSCG, Lintas, DMB&B and Leo Burnett, gaining his first Creative Director positi… Read More
Will Rust got into advertising through necessity after being fired by McDonalds in 1992.

Starting out as a typographer at his Dad’s agency he quickly moved through the ranks of design & art direction at several agencies including EuroRSCG, Lintas, DMB&B and Leo Burnett, gaining his first Creative Director position at Ogilvy & Mather Prague.

A leap of faith in 2008 took him to Ukraine & Hungary. Within four years as Ogilvy’s ECD he brought both agencies to the top of their national rankings, winning almost 300 awards for every advertising and design discipline around. During his reign, Ogilvy Kiev became not only the most effective agency in the country but also the most effective agency in Europe (according to the 2012 Effie index).

He has won awards made of metal, wood & paper at Cannes, Clio, D&AD, OneShow, London International and pretty much all the others.

Will now works for Ogilvy Czech Republic, one of the largest communications groups in Central & Eastern Europe.

He loves his cat, kids, music and wife. Not necessarily in that order. Read Less
Member Since: Aug 6, 2012