Showcase & Discover Creative Work

My design philosophy and model is to consistently execute innovative, strategic, timely and concise collateral by developing a strong understanding of each project’s parameters and objectives. My career emphasis is on tactical concepts and ideas, not just ads and graphics. I combine standards and practices in design and utilize various media in a way that reshapes, redefines and fully represents each project.

Core Competencies:

• Ability to work on projects from concept to product
• Strength in production, design and leadership roles
• Multi-tasking and streamlining across platforms for multi-disciplinary functions
• Quick and mindful execution of tasks and deliverables on a consistent level
• Ability to take direction as well as provide direction and feedback on projects
• Excel at collaborative and individual work
• Proven eagerness to learn as I go
• Effectively apply knowledge while working efficiently and gracefully under pressure
• Maintain a healthy work/life balance and cultivate my passion for Art & Design Read Less

Wil de Boer design
Founder and principal designer | SF, CA
Apr 2003 - Present
www.wildeboerdesign.com

• Successfully execute projects from concept to final product in areas of logo & identity, branding, marketing/collateral materials, brochures, pamphlets, e-books, posters, mailers, illustrations, web sites, web updates, social networking and PPC campaigns

• Excel in managing all aspects of design for each project spanning preliminary wire-framing to final client briefing, hand-off and/or launch

• Consistent reputation for providing highly successful tactical graphic solutions

Taproot Foundation
Pro-Bono Graphic/Web Designer | San Francisco, CA
Jun 2011 - Present

• Work closely with my team to execute creative strategies for projects. Collaborate with other creative professionals for print, web, brand strategy and marketing collateral for bay area non-profit clients

• Dependability working within deadlines and meeting project goals to deliver innovative, inventive, thoughtful and relevant work for clients

• Successfully work with design industry leaders from various disciplines in order to drive forward marketing objectives that profoundly transformed tightly funded non-profits to recognizable, attention grabbing brands

• Transition obscure non-profits to socially forward organizations with good causes, concise missions and effective brands that reach a broader audience

• Participate in all aspects of my team’s projects with focus on innovation and quality

• Invariably comprehend and work within project parameters: client goals and requirements, internal goals, usability, technical constraints, budget and schedule

• Experiment with new tools and techniques to improve work outcomes

Matnomis Design
Editorial/Graphic Design | San Francisco, CA
Sep 2010 - Present

• Specialist for publication layout for CHUMASH Magazine - a quarterly magazine about CHUMASH Casino & Resort, California’s Central Wine Country and the Chumash Indian Heritage

• Conceptualize and design high quality magazine spreads for celebrity entertainment, local business, special interest, food, technology, automotive, social networking/media, tourism and gambling

• Implemented and designed a total revision of the magazines look and feel for Chumash winter 2012-13 issue. Effectively redefined and elevated the overall style of the magazine from editorial, content and brand

Kno.com
Contract Talent/ Production Designer & Artist web applications | Santa Clara, CA
Apr 2012 - Apr 2012

• Decisive contributions in web design and UX/UI production art with Kno, a Silicon Valley start-up

• Specialized in bringing textbooks and their components to life through groundbreaking technology for PC & mobile devices

Shutterfly
Graphic Designer | Redwood City, CA
Jun 2012 - Sep 2012

• Contributed to the Shutterfly 2012 rebrand in the areas of marketing, web design/production and e-mail collateral design

• Provided extensive photo sourcing and editing throughout tenure for various assets, photoproduct items and services

• Became a valued team member in photography department

• Created vital assets for web production and deliverables on their online store and presence

Think Food Group
Web Designer/content updates & social media coord. | Washington, DC
May 2009 - Nov 2010

• Executed business and marketing specific updates to new and social media channels for web

• Developed new media and web content for Think Food Group’s seven different sites and managed their social media ventures for celebrity chef Jose Andres and his PR management team

• Implemented marketing, design and development edits to local DC restaurants, the new SLS Hotel in Los Angeles and the PBS show Made In Spain’s website

Mint Fitness
Graphic Designer | Washington DC
Mar 2009 - Sep 2010

• Redeveloped, revamped and redefined a central and cohesive marketing campaign through strong and relevant graphical concepts with visual impact.

• Established and designed all campaigns for the Mint marketing strategy to reflect a healthier, younger and fresher esthetic

DC Smiles
Graphic Designer, Web & Print | Washington DC
Apr 2005 - Sep 2009

• Oversight & management of graphic collateral, branding and marketing for web, print and various company ventures and media. Read Less