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Bēhance

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The ability to influence culture and society through impactful creative. If there's a better way to make a living, I haven't found it yet. I'm a senior art director who likes to do good work with good people (and when possible) for good causes.

Although I started in traditional design/advertising, I've spent the … Read More
The ability to influence culture and society through impactful creative. If there's a better way to make a living, I haven't found it yet. I'm a senior art director who likes to do good work with good people (and when possible) for good causes.

Although I started in traditional design/advertising, I've spent the better part of the last four years in digital design, art direction and creative strategy. I've stayed as cross-platform as possible, whenever possible. I like being able to take a project from concept to completion, writing up creative strategy one day and being hands-on the next, whether that comes in the form of designing interfaces or directing a video/TV shoot.

To date, I've worked in 

advertising and marketing, non-profits and the public sector (government), public relations and magazine publication all on the consumer and b2b end. There's no such thing as a boring assignment, just a boring execution and if you're not thinking that way from the start, you'll have a hard time making it to the end.

I'd like to think my expertise lies in brand development and an obsession with typographical design. I've got an affinity for "giving back". If not to a grassroots non-profit then maybe the next generation. I was a regular guest-speaker at public and private universities throughout my home state of Florida and I look forward to the day I get to do it again, wherever that might be.

– Long-standing member and board member of AAF and AIGA
– Bilingual (English and Spanish)
– Addy, Telly and Peer award winner
– Published Internationally


A few of my past clients: McDonalds, YMCA, Brighthouse Networks, H+R Block, FedEx, T.G. Lee Dairy, McArthur Dairy, Dean Foods, National Federation of Independent Businesses, Kennedy Space Center, Daytona USA, Ocala Electric Utilities, Haven Hospice, Health Central Hospital, Nemours Children’s Hospital, Orlando Science Center, Wendys, Hershey's, U.S. Dept. of Health and Human Services and the US Office for Civil Rights. Read Less
Member Since: Sep 27, 2010