Creative Director - 02/12 - Present
Design and develop digital campaigns, including social media and emerging technologies, for beauty brands that raise brand awareness and increase conversion. Management of projects while overseeing junior designers to ensure elevated quality of all deliverables.
Associate Crea… Read More
Creative Director - 02/12 - Present
Design and develop digital campaigns, including social media and emerging technologies, for beauty brands that raise brand awareness and increase conversion. Management of projects while overseeing junior designers to ensure elevated quality of all deliverables.
Associate Creative Director/Brand Manager - 1/11 - 2/12
Reporting to the Creative Director/Senior Brand Manager of Web Design, supervised the online team to deliver precisely on creative briefs and project initiatives received. Oversaw the day-to-day management, flow and direction of the Avon shop site and its creative process in order to elevate the brand. Creative responsibilities included: collaborating with the project/department leads (merchandising, marketing, field communications) delivering on key
objectives, conceptualize and design for all online initiatives. Present multiple creative solutions to design challenges (i.e. redesigned entire email marketing program for the deployment of over 1 billion emails annually, reaching over 650,000 Avon representatives, daily). Develop design guidelines for including current web standards and social media along with emerging technologies. Collaborate with Senior Managers and stakeholders on internal and marketing initiatives in order to develop visual strategies. Mentor and supervise staff, including Junior Designers, Web Developers and freelancers ensuring the highest quality work produced in order to meet annual goals.
ArnoldNYC, New York, NY – [05/08-1/11]
Prepare strategic concepts and designs for both digital and print media for such clients as Hershey’s Ice Breakers photographed by David Lachapelle, Reeses, Timex and AdColor. Supervise digital creative team consisting of Junior Designers and Project Managers to establish and secure brand efforts. Supervise photoshoots while remaining within budgetary guidelines for each project. Work closely with CCO, John Staffen to develop campaign strategies as needed.
Elizabeth Arden, New York, NY – [11/06-05/08]
Prepare strategic concepts and designs and execute digital motion designs, using
After Effects, Final Cut Pro, Photoshop and Illustrator create in-house training and “mood” video presentations and websites. Projects included Mariah Carey, Danielle Steele, Hilary Duff and Britney Spears.
Foote, Cone and Belding, NY, NY – Art Director [06/01-11/06]
Work closely with the Creative Director and Associate Creative Director to create interstitial, websites and rich media advertising for such brands as Compaq, HP, Samsung and Clairol. Created concepts and supervised junior designers and flash programmers throughout
projects to ensure consistency of work.
Modem Media, NY, NY – Art Director [2/99-06/01]
Establish and design an online brand presence for such clients as M&M/Mars, Cosmogirl and Delta.com. Use Photoshop, Illustrator and Flash to design and create websites and rich
media by collaborating with creative teams throughout projects.
Sephora.com – Online Art Director [9/98-02/99]
Work closely with the Editor-in-Chief, Andrea Pommerantz (of Vogue) to create the online magazine used to generate sales both online and in-stores. Cast models along with storyline editors and work closely with the photo editor to select photographers for monthly shoots. Created guidelines and online standards while supervising junior designers (5) and overseeing web developers to ensure standards applied properly to site.
OgilvyInteractive, NY, NY – Online Art Director [1/95-09/98]
Create promotional rich media advertising and establish an online brand for clients such as Jaguar.com, Tivoli.com, GTE and IBM. Combine forces with Creative Director and Associate Creative Directors to design rich media and rotational banners for existing online sites.
Lead assigned web developers in the implementation of approved overall project design.
Education
Parsons School of Design/Design and Technology —BFA
Skills
Excellent typography and design skills. Project management and supervisory experience. Expert knowledge of current Web standards and practices across digital platforms/channels while considering digital strategies and activation. Technical skills include expert use of CS5 including After Effects, Final Cut Pro, Flash as well as video and sound editing for both web and broadcast. Fluent in Spanish.
Recent URLS:
http://www.smithsonianchannel.com
http://www.feelbanfresh.com
http://www.biore.com
http://www.jergens.com Read Less
