Showcase & Discover Creative Work

I am a trend spotter, brand strategist, tech geek, design junkie, people watcher, media nerd, and innovation lover, in pursuit of using smarter design and deeper insights to create better experiences for the world.


I've been incredibly fortunate to help lend my strategic thinking on projects for brands such as JanSport, Activision, Ford, Invisible Children, IntraWest, Disney, and many other interesting clients.

I graduated with Honors from UCLA in Business Economics and Communications.

My experiences have been diverse, but ultimately are rooted deep in understanding human behaviors, identifying trends, leveraging research and insights to create innovative, seamless brand experiences, and activating and engaging people through the best marketing channels.

In the words of David Droga, "Whether you are online, in print or on TV, the question is really simple: What’s the human response I want from this? What emotion does it tap into that’s relevant to the messaging of the brand? Some of the best things are blindingly simple. And they’re usually based on truths.” Read Less

I am fascinated with people, trends, culture, and what makes things popular, beautiful, or engaging. My passion is discovering core needs that are waiting to be fulfilled and developing a strategy to meet those needs in an accessible, useful and meaningful way. My vision is bringing to life ideas that create paradigm shifts and groundbreaking changes in the way people use technology and cultivate a community by creating things people love. Read Less