M.A. in Global Marketing Communication & Advertising (GMCA)
Moved as a cohort through a structured sequence of courses emphasizing cross-cultural communication and cultural diversity in world markets, blending theory with hands-on application.
• Developed comprehensive brand and marketing management plans to help introduce multinational brands into emerging markets across Asia and Africa.
• Analyzed case studies and provided strategic recommendations to multinational brands, including Starbucks, Louis Vuitton, Hyundai, Li Ning, Lee Kum Kee, Motorola, and Harley Davidson.
• Designed, conducted and analyzed quantitative and qualitative research during various course projects, including surveys, focus group interviews (FGI) and in-depth interviews.